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Nirala family



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Nirala family

Nirala Family       - Nirala, Irresistable Temptations.  

Over 50 years ago Taj Din, our founder introduced the best mithai the city of Lahore has ever known. Today, Taj Din's family strives to bring you the best of those age-old recipes.

Taj Din:

Taj Din founded this business more than half a century ago. It was his vision and entrepreneurial spirit that made Nirala a strong brand name in the Mithai business. His special emphasis on 'nothing but the best' ensured that the customer always found the same superior quality whenever he experienced any product of Nirala Sweets.

Farooq Ahmad:

Taj Din's son Farooq Ahmad, the Chairman of the Group, has been gifted with his father's vision and entrepreneurial spirit in his blood. It was he who took the shop out from the congested Fleming Road in the old city of Lahore and relocated to the more central and accessible area of Jail Road. He also paid special emphasis on shop environment and packaging design, besides of course the product quality.

Faisal Farooq

Farooq Ahmad's eldest son, Faisal Farooq was made CEO of the business by his father in 1997, at the young age of just 23 years, when Farooq Ahmad fell unwell and could not devote full time and attention to the business. Faisal courageously took about the challenge of growing the family business. With a dynamic approach and an MBA, Faisal kept adding more and more shops across the country and today has added new businesses to the establishment including a large milk processing and packaging plant and snacks plant, besides VCS (software house).

Ahmer Farooq

Farooq Ahmad's younger son, Ahmer Farooq is a creative individual with an MBA and education in creative design from the UK. Besides heading the creative and communication side of the Group, Ahmer is actively involved in the Companies' day-to-day decision making.

Omar Farooq and Fahad Farooq

Farooq Ahmad's youngest sons, Omar and Fahad are twins and have completed their education. They have now joined Nirala, so they can add value to the business.


Send mithai to Pakistan from anywhere in the world!

You can now send mithai, flowers & gifts to Pakistan from anywhere in the world. Whether you're in another city or in another part of the world, simply let us carry your emotions where you can't make it yourself! Click here to order mithai online.

Disclaimer: It has been observed that a number of online gift ordering services are using original photography, images & web content from Nirala's official website & claim to be selling Nirala Sweets' products online. Please be warned that they may or may not be providing you with original Nirala products. Nirala (Pvt.) Ltd, owner of the Nirala Sweets brand, neither has any affiliation whatsoever, nor does it take any responsibility for any products delivered to you by such third party vendors. Guaranteed original Nirala products are available online for delivery throughout Pakistan at www.nirala.com.

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