business of Nirala Sweets, in just over half a century, has evolved into a Group of Companies,
consisting of various business divisions. It is heartening to see that from a single, small
mithai shop in old Lahore in 1948, the Company now owns 20 shops in 6 cities of Pakistan, besides
2 in the UAE. The Group consists of businesses like dairy processing and packaging, snacks,
restaurants, software house and more recently, automobiles.
The Nirala Group consists of ten companies operating in different market segments
Nirala Canada Ltd.
Nirala Dairy (Pvt) Ltd.
Nirala (Pvt) Ltd.
Nirala (UK) Ltd.
Taj Trading LLC
Anmol Company holds the exclusive franchise rights in Pakistan for Nirala Sweets & food products. Anmol Company is responsible for manufacturing, distributing and selling Nirala Sweets, which is undoubtedly the leading brand in the Mithai market in Pakistan. There is a wide range of products that the company has to offer. The brand has been built to this level over a period stretching beyond half a century.
At the moment the Company has 21 shops; 19 in 6 cities of Pakistan and 2 abroad, in the UAE.
Nirala cares for nature and values art. The group contributes in designing elements by offering a wide range of designing services that include multimedia presentations, web sites, outdoor and press advertisements, modernistic décor for supermarkets and retail outlets and outputs for print media. These services are rendered to sister concerns and to other leading companies and multinationals operating in telecommunication, banking, oil and gas, and textile sectors etc.
The Company is being established to introduce Nirala Sweets and related products in the Canadian market. The core activity will include import of semi-finished products from Pakistan and to refine them at the semi kitchen established in Canada, before marketing the product at various stores. Semi kitchen will only be engaged in the refining of product or bringing them in marketable condition. Products will be marketed through a network of retail outlets around big business markets in Canada, like Toronto, Montreal, Ottawa, Vancouver and Calgary. The registered office of the company is located in Vancouver, British Columbia.
An integrated milk & milk powder processing plant has been set up at Tandlianwala, near Faisalabad, under the name of Nirala Dairy (Private) Limited. Nirala Doodh, the UHT packaged milk of the Company was launched in June 2005 and is now the favourite brand in many households. This is due to the strict quality measures that the Company religiously adheres to. Nirala Desi Ghee (Butter Oil) was launched earlier and is leading the market in its category due to is superior quality and taste. Many more products in the dairy range are being developed and will be launched shortly.
Nirala Private Limited is the custodian of the brand name Nirala.
The brand is owned by this company and is a registered trade mark world over.
For United Kingdom & European Union, Nirala UK Limited holds the exclusive franchise rights of the Nirala brand. Under the franchise, it can set up Nirala shops, manufacture, sell and market Nirala products in its domain. Although Nirala UK Limited is yet to open its first shop in the region, it is aspiring to capture the hearts of many sweets lovers in the region.
Formed in 1999, Taj Trading LLC, operates in UAE & Gulf region. The company deals in trading of various commodities as well as owns franchise rights for Nirala brand in the UAE region. To date, it has two branches, one in Dubai and one in Sharjah and now planning of venturing further into the Gulf region very soon.